Thoughts

I watched the Apple WWDC Keynote twice. The first time was for an informatory run down of what Apple was up to. The second time was to break down the marketing tactics of the world’s most successful marketing company.

Apple is starting to lose it’s “cool factor”

Growing up, I NEEDED to have every newly released apple product. As I got older and started paying for my own tech, this was an expensive proposition.

I learned the life / upgrade cycle of Apple products. I started upgrading my products every couple of years.

Now? Once you have one of everything, the new “upgrades” don’t seem to be worth it anymore.

Off topic, back to WWDC 2019.

Watch the Keynote at 2x speed. (No seriously, try it.)

You’ll notice that everyone’s pitch delivery gets thrown out of whack.

This is when the real details start to come out.

Have you ever heard a kid tell his parents what he did at school today?

That’s how Apple sounds!

We took the Pad from iOS and made iPad OS.
We changed some code, so your keyboard shrinks. Handy right?
And Safari? That’ll use desktop media queries instead of tablet queries. You’ll see more stuff.

Every software / product release sounded like that on repeat.

“We thought really hard, and the Apple Watch got a calculator”…. Is this really a worthy update? (I’ll probably still use the calculator on the iPhone / Spotlight on the Mac – it’ll be wayyy faster).

That Mac Pro though… 😋

Not going to lie… The Mac Pro was definitely awesome. Most people will look at that and go that’s an overpriced computer – why would anyone buy it?

You’re buying the skeleton and adding on the meat for the next 4 -6 years. At least, that’s how the old Mac Pro tower owners did it back in the day.

The Apple Pro display…😂😂😂 If you watched the stand price reveal moment (at 2x speed of course) it was priceless!

It’s like Colleen Novielli knew there was going to be some serious blowback when introducing the display. Her nervousness towards the end of her presentation was highly discernable!

Even John Turnus winced a couple of seconds after announcing the price reveal.

You can watch that moment below… Just hit play:

Bottom line: Apple is banking on services because we’re all slowing down our hardware purchases.

That’s why Apple spent soo much time demonstrating their coding fixes updates.

From a designer standpoint… WWDC also seems to be the product manual for every new Apple product update. This way, all the bloggers present “teach” their apple fans how to use the next “cool” feature that just got released.

Anyways… One last thing before I leave you:

“Daddy, Daddy! Guess what?! I made this metal stand. And it’ll rotate in any direction. And people will want it.

So I’m going to sell it for ONE thowwwwsand dollars Dad! We’re gonna be RICH!”

Thanks Apple.