How it began…
I hired an intern fresh out of college a couple of years ago. He was supposed to help with the manual endeavor of outreach and sales.
Outta no where, he finds this coach, Alex. Alex was supposed to be really good at sales.
Long story short… I couldn’t afford him.
It’s been several years since that moment – Alex kept in touch.
He invited me into his community. He started adding a ton of immense value… All for free. Consistently. For what feels like forever.
I was hooked. I also consistently saw growth & success amongst the members of his community.
After all, what’s the worst that could happen?
I’m doing it for… Accountability.
One of the hardest things about being a business owner is accountability. Wearing a ton of hats, outside of client work/management, I’m not really accountable to anyone other than myself.
So whose going to keep me accountable for growing my business?
For hitting new sales records? For reducing the amount of time I spend working IN the business?
I’m doing it for… Efficiency.
5 years of business, and I’m constantly learning from my mistakes. What if there was a way to reduce the amount of mistakes – instead, making more “right moves”?
I’d be more efficient. More focused on the next goal. Hopefully, I’d have someone to pull me out of shiny object syndrome.
I’m doing it for… Process Development & Optimization.
As an agency owner, I’m really good at client work execution. Based off of client personalities, past work, and project scope & scale, I can accurately tell you just how long a project is going to take.
While our execution processes are pretty polished, I’ve struggled with the other parts of running a business: Outreach, automated onboarding procedures, hiring & contracting, client/meeting (time) management, quarterly/yearly follow-ups, etc.
Most of this stuff would be super simple if i had a standard operation procedure for each….
These are problems every business owner faces. The thing is we’re all good at what we’re good at – and we focus on those things; everything else usually takes a backseat.
It’s time to strengthen the other parts of my business; saving me time, creating better customer experiences and allowing us to move faster.
I’m doing it for… 10x growth.
A part of working with a business coach specializing in sales & processes is… focusing on 10x-ing everything, while making sure the business backend can support it.
I can try re-creating the wheel… or I can use established, proven process to accelerate my learning & advancement.
I’m good at what I do. But, I need an independent third-party to focus on ME – while I focus on client success.
This is the most important reason: the past 5 years, I’ve focused soo much on helping clients succeed – no matter what, that I haven’t focused on my own growth.
Looking back, I’ve sacrificed a lot to get to where I am. It’s hard to think and strategize without boundaries on my business when I’m in the middle of all the commotion of other client work.
It’s been achievement after achievement, day after day, month after month… But small achievements without direction doesn’t account for realizing large milestones.
Lets see what happens next.
That’s for another journal entry.
Stay 💯
✌🏽