About Me

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"If we are what we Consume,

— Faris Mubarak

That proverbial campfire shaman.

I think in 50 shades of Content.

Mixing mediums is like mixing drugs.

It's hard to stop once you appreciate the nuances
of various mediums, channels, and audiences.

Our industry [marketing] loosely intermixes semantics like branding, design, content and distribution.

At the end of the day, these are nothing more than attempts at unique experiences.

It's easy to create experiences.

The real question is... Will it be memorable?

Build with purpose and you'll create stepping stones for the next goal.

Build with process and everything you'll do creates scaleability.

Build with philosophy and you'll create an ecosystem of thought beliefs.