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Faris Mubarak

Archives for July 2019

Have you tried the Pomodoro Technique for Productivity? … Whoa!

July 12, 2019 by Faris Mubarak

Googling “how to increase your productivity” was absolutely no help.

Everyone was writing about ways to save time. One talked about reducing the consumption of coffee to reduce bathroom breaks… This isn’t the Pursuit of Happyness.

Others swore by sticking to a google calendar: I’ve tried that in the past with no luck. Empty calendars were created, meetings + to do items were scheduled in, reoccurring line items were added in… It turned into a never-ending symphony of notifications, beeps, and vibrations. SSSSSHHHH!

I came across another interesting article. It was talking about how to increase productivity by following a process. A paragraph later it delved into a complicated integration of Asana, Slack, and using your email as a to-do list… I wanted something basic that I could stick to like clockwork.

Not getting anywhere, I was endlessly scrolling article after article until I came across this article about the Pomodore principle. It was simple. It was basic. And over time, I could incorporate it into other SOP’s. Beautiful.

Pomodore is about boxing your time (& mind), focusing on one thing at a time.

The set up is simple. Start the day with a to-do list of items that can be broken down into 25-minute segments. If you have big line items, find a way to break them down into smaller, bite-sized pieces that can be accomplished in 25 (or worst case 50) minute segments.

Get yourself a kitchen timer, a timer app, or if you’re feeling fancy… One of the gazillion Pomodore Apps. (There is an app out there that gamifies the Pomodoro principle, allowing you collect “points” used to redeem stuff.)

Set the timer for 25 minutes and get cracking!

If you finish early, spend the extra time tweaking your work or learning something new. You just reclaimed extra time, use it productively!

If you don’t finish when the timer rings, move on to the next task.

If something comes up, record it for later and get back to the task at hand.

After each Pomodoro, give yourself a 5-minute break to reorganize, collect, and prepare for the next task.

After 4 Pomodoro, give yourself a longer break. No mentally intensive tasks, you want to save the brain power for the next set of Pomodoro.

Doing the Pomodoro for over a week… Whoa, I’ve gotten a lot done!

It’s the strangest feeling.

Putting together the todo list acts as mental preparation for what needs to get accomplished today. It’s an exercise in weeding out time-intensive tasks that aren’t really a priority (as of this moment).

When you start that timer, you only have 25 minutes to execute. No time to dilly dally. No time to hop on Facebook. It becomes tunnel vision, eye on the prize… “I got to finish this in 25 minutes.”

At the end of the 25 minutes, it’s a feeling of accomplishment. If I didn’t finish a task, I started to question… Why? Was it because I got distracted, was over-ambitious, or does the task really take more than 25 minutes?

Knocking out 8 Pomodoro’s in a day, its a feeling of “I got shit done.”

At the end of the week, I realized just how much i accomplished. Plus… I was able to measure forward progress with numbers – unlike most calendar systems.

Filed Under: Entrepreneurs

Hiring My First Business Coach / Mentor

July 3, 2019 by Faris Mubarak

How it began…

I hired an intern fresh out of college a couple of years ago. He was supposed to help with the manual endeavor of outreach and sales.

Outta no where, he finds this coach, Alex. Alex was supposed to be really good at sales.

Long story short… I couldn’t afford him.

It’s been several years since that moment – Alex kept in touch.

He invited me into his community. He started adding a ton of immense value… All for free. Consistently. For what feels like forever.

I was hooked. I also consistently saw growth & success amongst the members of his community.

After all, what’s the worst that could happen?

I’m doing it for… Accountability.

One of the hardest things about being a business owner is accountability. Wearing a ton of hats, outside of client work/management, I’m not really accountable to anyone other than myself.

So whose going to keep me accountable for growing my business?

For hitting new sales records? For reducing the amount of time I spend working IN the business?

I’m doing it for… Efficiency.

5 years of business, and I’m constantly learning from my mistakes. What if there was a way to reduce the amount of mistakes – instead, making more “right moves”?

I’d be more efficient. More focused on the next goal. Hopefully, I’d have someone to pull me out of shiny object syndrome.

I’m doing it for… Process Development & Optimization.

As an agency owner, I’m really good at client work execution. Based off of client personalities, past work, and project scope & scale, I can accurately tell you just how long a project is going to take.

While our execution processes are pretty polished, I’ve struggled with the other parts of running a business: Outreach, automated onboarding procedures, hiring & contracting, client/meeting (time) management, quarterly/yearly follow-ups, etc.

Most of this stuff would be super simple if i had a standard operation procedure for each….

These are problems every business owner faces. The thing is we’re all good at what we’re good at – and we focus on those things; everything else usually takes a backseat.

It’s time to strengthen the other parts of my business; saving me time, creating better customer experiences and allowing us to move faster.

I’m doing it for… 10x growth.

A part of working with a business coach specializing in sales & processes is… focusing on 10x-ing everything, while making sure the business backend can support it.

I can try re-creating the wheel… or I can use established, proven process to accelerate my learning & advancement.

I’m good at what I do. But, I need an independent third-party to focus on ME – while I focus on client success.

This is the most important reason: the past 5 years, I’ve focused soo much on helping clients succeed – no matter what, that I haven’t focused on my own growth.

Looking back, I’ve sacrificed a lot to get to where I am. It’s hard to think and strategize without boundaries on my business when I’m in the middle of all the commotion of other client work.

It’s been achievement after achievement, day after day, month after month… But small achievements without direction doesn’t account for realizing large milestones.

Lets see what happens next.
That’s for another journal entry.

Stay 💯
✌🏽

Filed Under: Journal Entry

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  • Have you tried the Pomodoro Technique for Productivity? … Whoa!
  • Hiring My First Business Coach / Mentor
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