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Faris Mubarak

Archives for June 2019

Protect Your Mindset… That’s the Entrepreneur’s guide to Success

June 29, 2019 by Faris Mubarak

As entrepreneurs we go through it all the time. How many times have you:

  • Felt like if I just had an extra $xx,xxx things will be much better?
  • Been told “Business is hard. Maybe you should just get a job instead?”
  • Thought to yourself… “Am I making the right move? I could be sacrificing everything.”

On top of all this, we deal with internal pressures from our friends, family, and other loved ones. We make sacrifices to be better, do better, or to hit some other sort of personal goal.

People on every level feel this type of pressure all the time.

Start up founders always worrying about something or another (usually how to consistently generate revenue, cashflow, or handle execution).

Established business owners are always worrying about employee productivity, quality assurance, or how to sustain / increase their growth rate.

Even stock listed company CEO’s have serious stresses: How do they increase profits / maintain stock investor satisfaction?

Working with business owners, I’ve realized Mindset Is Everything.

If you pay attention owners / founders that have a consistent track record of winning – they protect their mind.

They don’t let others dictate how they should feel.

Most importantly, they don’t care what others think.

They just keep on DOING.

With consistent effort, Winning will come.

A positive mindset lets you work better, think creatively, and really focus on the goals that matter.

So, how do you protect your mindset?

Take a deep breath, we’re about to do an exercise.

Think about your last BIG win. It doesn’t need to be a professional win, it can be a personal win.

The moment you bought your first car.

The moment you got married.

The moment when you told your boss you’re leaving and walked out like a badass.

Now really think about it…. How did you feel? You probably felt invincible.

Now, remember that feeling.

It’s a human thing – we usually let our emotions flow like water. For some reason, we always gravitate towards negative feelings & thoughts that we feel. Right. This. Minute.

We never really think about the GOOD moments that we had and how we felt. On the off chance when do, it’s usually because something triggered (person / object) that triggered it.

So remember those good feelings. Tell yourself it’ll happen – it’s just a matter of time & consistency.

Collect the good things that Trigger positive emotions.

Most of us have things that trigger positivity whenever we look / touch them.

I have an iPhone album with pictures of every win I’ve had so far. From giant paychecks, to emails from clients going “Whoa”, to the first business class flight ticket that I bought.

I even have a photo of Zikria (my co-founder) and I signing our first office space lease.

I’ve been adding to it for years.

So when the walls feel like they are closing in, I can remind myself just how far I’ve come.

Don’t give a HOOT about what others think.

This one is the hardest thing to do.

We tell ourselves we don’t care. All things said and done, we do actually care.

We go on social media, look at other people’s feeds and think “I wish I could be like them.”

It’s hard as hell – But, can you imagine the type of person you would be if you really didn’t care?

That’s real, true freedom.

Be very careful with what you consume online.

We spend soo much of our time online these days, our digital selves are dictated by artificial intelligence and advanced algorithms.

When we click, read, or engage with negative content on the internet – our computer overlords are watching.

It shows you more content similar to what you consumed in the past.

Over time, this turns into a never-ending loop…

Yes, artificial intelligences are pre-programmed to “forget” with time, but that takes time and concerted effort your part.

Your mindset belongs to You.
It’s your Responsibility to protect it.

Filed Under: Entrepreneurs

Can you imagine a website without any navigation menus?

June 24, 2019 by Faris Mubarak

As marketing strategists & web developers, we think very deeply about site navigation.
After all, navigation is what guides a viewer’s attention:

  • Where do you want the viewer to go?
  • How are they supposed to access information they are trying to find?
  • Most importantly, how do you use menu item titles to position the brand / business in a specific way?
On the DL

I’m testing a no-nav website concept on this website. Tracking analytics too. Let’s see if it works!

Scary thought, but you start to think about your viewer’s journey through the site.

Think about it for a second… If you remove all the navigation menus on a site, you’re effectively forcing audiences to follow along a predefined pathway.

Keys need locks which need doors. When you walk through a doorway, people subconsciously alter their mind for each room.

Navigations menu areas use the same psychology.

Without nav links, you’ll need to guide viewers through the website via buttons or links sparsely scattered throughout the page. These links will either need to be in prominent locations or really stand out – otherwise people might miss them entirely.

There’s another catch… too many links and the viewer won’t know what to click on. Too little links and you’re limiting yourself on where you want viewers to go.

It becomes a deep & introspective exercise in really understanding your audience.

Who is the target audience and how will they use the website?

This will define just how far you can go with a no navigation website. Some audiences are willing to spend a couple extra minutes looking around, while others might be a bit more no-fuss.

For ultra tech savvy audiences, you could also incorporate UI / UX elements to “hidden” content or special sections on your website.

Why are they coming to your website?

This is more of a psychological game, but understanding audience intent lets you create more intuitive predefined pathways to information.

This becomes essential to reduce visitor confusion / frustration while they traverse your website.

What are you (website owner) looking to accomplish?

Really understanding your goals, allows for tuning up the messaging strategy (specifically voice); Since each page click deeper is exponentially more valuable – you’ll want your messaging to naturally shift into a call to action.

Benefit: You’ll build trust by psychologically “encouraging” viewer participation through link clicks.

If the information + audience is like a spotlight on a stage member, website visitors will WANT to click to the next page.

Each click builds loyalty.

Prime each viewer enough and you can lead them directly to an offer page.

Boom!

Bottom Line: Websites just don’t need to function the same way.

By taking a break from traditional consumption habits, you’ll make visitor spend a couple extra minutes on your website… As long as you conform to some semblance of good website user experience design.

Otherwise, you’ll have righteously pissed off visitors that’ll make your bounce rate look like straight A student report card.

Filed Under: Web Stuff

Apple WWDC 2019 Fanboy Breakdown: “Daddy, Daddy! Look what I Did.”

June 23, 2019 by Faris Mubarak

I watched the Apple WWDC Keynote twice. The first time was for an informatory run down of what Apple was up to. The second time was to break down the marketing tactics of the world’s most successful marketing company.

Apple is starting to lose it’s “cool factor”

Growing up, I NEEDED to have every newly released apple product. As I got older and started paying for my own tech, this was an expensive proposition.

I learned the life / upgrade cycle of Apple products. I started upgrading my products every couple of years.

Now? Once you have one of everything, the new “upgrades” don’t seem to be worth it anymore.

Off topic, back to WWDC 2019.

Watch the Keynote at 2x speed. (No seriously, try it.)

You’ll notice that everyone’s pitch delivery gets thrown out of whack.

This is when the real details start to come out.

Have you ever heard a kid tell his parents what he did at school today?

That’s how Apple sounds!

We took the Pad from iOS and made iPad OS.
We changed some code, so your keyboard shrinks. Handy right?
And Safari? That’ll use desktop media queries instead of tablet queries. You’ll see more stuff.

Every software / product release sounded like that on repeat.

“We thought really hard, and the Apple Watch got a calculator”…. Is this really a worthy update? (I’ll probably still use the calculator on the iPhone / Spotlight on the Mac – it’ll be wayyy faster).

That Mac Pro though… 😋

Not going to lie… The Mac Pro was definitely awesome. Most people will look at that and go that’s an overpriced computer – why would anyone buy it?

You’re buying the skeleton and adding on the meat for the next 4 -6 years. At least, that’s how the old Mac Pro tower owners did it back in the day.

The Apple Pro display…😂😂😂 If you watched the stand price reveal moment (at 2x speed of course) it was priceless!

It’s like Colleen Novielli knew there was going to be some serious blowback when introducing the display. Her nervousness towards the end of her presentation was highly discernable!

Even John Turnus winced a couple of seconds after announcing the price reveal.

You can watch that moment below… Just hit play:

Bottom line: Apple is banking on services because we’re all slowing down our hardware purchases.

That’s why Apple spent soo much time demonstrating their coding fixes updates.

From a designer standpoint… WWDC also seems to be the product manual for every new Apple product update. This way, all the bloggers present “teach” their apple fans how to use the next “cool” feature that just got released.

Anyways… One last thing before I leave you:

“Daddy, Daddy! Guess what?! I made this metal stand. And it’ll rotate in any direction. And people will want it.

So I’m going to sell it for ONE thowwwwsand dollars Dad! We’re gonna be RICH!”

Thanks Apple.

Filed Under: Thoughts

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Recent Posts

  • Protected: A Minority speaks: “Go Back Home” Rhetoric has got to Stop
  • Have you tried the Pomodoro Technique for Productivity? … Whoa!
  • Hiring My First Business Coach / Mentor
  • Protect Your Mindset… That’s the Entrepreneur’s guide to Success
  • Can you imagine a website without any navigation menus?

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